In November, the Government of Laos formally introduced its Visit Laos Year 2024 tourism campaign to attract as many as 4.6 million tourists and generate $712 million in revenue next year. The program includes at least 75 scheduled cultural activities and traditional festivals on both nationwide and local levels. Laos authorities have also improved facilities and technical support for travelers interested in hiking, camping, ziplining, climbing, and ballooning.
Ahead of the 2024 campaign, Laos has made efforts to strengthen tourism cooperation with other countries. In March, Laos signed an MOU with Cambodia to promote bilateral tourism and simplify tourist immigration procedures on their shared border. In October, Laos Minister of Information, Culture and Tourism, Suanesavanh Vignaket emphasized people-to-people exchange with Japan to complement the efforts of the Visit Laos Year 2024 campaign. Meanwhile, the new semi-high-speed railway between Vientiane and Yunnan Province in China is boosting Chinese tourism in Laos, particularly to the former royal capital and UNESCO World Heritage Site, Luang Prabang.
The 2024 tourism campaign is part of a broader 2021-2025 vision to improve the standard of tourism personnel, infrastructure, and sites in Laos. These priorities will be highlighted in the upcoming ASEAN Tourism Forum in January, with Laos’ chosen theme of sustaining ASEAN’s future with “Quality and Responsible Tourism.”
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