The US-ASEAN Business Council is pleased to share an internally produced research paper on Sustainable Tourism Initiatives in ASEAN. The paper provides an overview of the ASEAN framework and action roadmap for promoting sustainable tourism at both the regional and individual country levels. The paper addresses key opportunities, challenges, and potential risks related to ecotourism, as well as the role of digital tourism on sustainable development. Furthermore, the paper outlines recommendations to bridge gaps and advance sustainable tourism across the region, which could be beneficial for shaping the ASEAN Tourism Strategic Plan beyond 2016-2025, with a focus on long-term sustainability and deeper regional collaboration.