Serene joins Visa with more than 20 years of payments experience, of which 17 years were with Citi where she held several regional and market leadership roles across Singapore, Thailand and China. 

Her most notable roles are Managing Director for Cards and Loans Business in both China and Singapore where she led the business through digital transformation in view of the market disruption. She also developed strategic collaboration work with leading Fintechs. Serene has also held several functional lead roles which include digital banking, marketing and data management. She was also the Chairperson for Citi Women’s Council in Singapore. 

Outside of her experience in Citi, Serene worked in GE Money in China, where she helped launch the company’s first co-brand product in a joint venture setup. She also spent two years as the Asia Pacific Lead for Managed Services, MasterCard Advisors, heading a team which focused on digital, marketing and card management services. 

Serene is based in Singapore and has two daughters. She enjoys traveling and discovering new experiences with her family.