Sassy Lacsamana joined the US-ASEAN Business Council as the Digital Content Associate in January 2024. She is primarily responsible for providing design support to various departments and managing the Council’s digital assets and graphics. She previously was retained by the Council as consultant for graphic design and website management in 2023. She also collaborates with the communications team to bolster the Council’s social media and other channel efforts, ensuring online presence remains engaging and consistent with the Council’s brand.